You know what weirds me right the hell out? Companies doing their own unboxing videos. That’s our job. I realize they’re probably proud of their work and are just itching to show it off, but a new handset getting its first video unboxing by the company that made it is like a dad taking his own daughter to prom. Wrong? Not technically. Kind of awkward? Absolutely.

Oh well. Sony Ericsson decided to debox their ultra-pretty Android phone, the Sony Ericsson Xperia X10, themselves. Go ahead and watch it after the jump — I won’t be too hurt.

[Via AndroidCommunity]